Partnership
Scaling a High-Performing Lifecycle Engine
Shared Focus Studio helped a national CPR and emergency-response training provider that serves customers across CPR, first-aid, emergency-response, and professional certification programs. Its customer journey includes more than the initial purchase: customers need registration guidance, class reminders, access instructions, certification follow-up, renewal communication, and relevant next-step recommendations.
Email Marketing
Lifecycle Automation
Email + SMS Growth
Ongoing Lifecycle Strategy and Optimization
ENGAGEMENT
CHANNELS
Email, SMS, Klaviyo + Referral Automation
A More Connected Customer Lifecycle
PRIMARY OUTCOME
Engagement, Conversion, Renewal + Deliverability
MEASURED BY
results
$731,765
Attributed Revenue
email and SMS revenue in Q1 2026.
by Automated Flows
92% Revenue
Share of attributed revenue generated
Net Growth
30,848
Across the 15 given live lifecycle flows
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